Portfolio

Historypin

Historypin is an online global archive where millions of people can come together around the history of their neighbourhoods, from across different generations and cultures, to explore and create rich, communal archives and build stronger communities.

I’m Not a Plastic Bag

Back in 2007, the general public, let alone the fashion elite, wouldn’t be seen dead pulling out a pocket full of old carrier bags at the till. We wanted to make reusable shopping bags part of normal, mainstream consumer behaviour.

Internet Buttons

Internet Buttons is a free webtool that allows those comfy with the Internet to create a simplified, personalised experience of the web for those people in their lives who are new to the Internet or find it confusing.

Change the World for a Fiver

The first project undertaken by We Are What We Do, Change the World for a Fiver has been published in seven countries and sold 1.5 million copies.

Menos Es Mas

We created a brand identity; wrote, animated and produced a 30 second TV ad; created an on-pack minibook and an online Action Tracking hub for Coca-Cola Spain’s eco drink, Menos es Mas.

Great Recipe Archive

We created a communal archive of recipes handed down from previous generations for innocent drinks which was promoted on their Campaign Smoothie packs.

Recycle Your Charger

We ran a Recycle Your Charger initiative that was seen by Sainsbury’s 19 million customers and 150,000 staff.

Jacques Le Trash

Jacques Le Trash is a 12 meter long, pink dragon with a dodgy French accent and a penchant for eating rubbish at festivals. His three bellies can be filled with cans, paper and plastic.

Teach Your Granny To Text and Other Ways To Change The World

Our kid’s book, a project funded by the Department for Children, Schools and Families, was the outcome of a national competition asking the question “What simple action would you ask one million people to do to change the world?”

Colleague Engagement Programme

Sainsbury’s asked us to come up with a concept for a national Colleague Engagement Programme that would involve all 150,000 colleagues across their 900 stores, depots and head office.

Tweet Towel

Cross-stitched tea-towels, featuring an embroidered Tweet of your choice, raise money for our inter-generational digital inclusion work.

Change the World 9 to 5

Our second book, filled with another fifty simple everyday actions which could change the world, this time focused on the world of work.

Action Tracker

Corporate Gift Sets

We have created bespoke versions of our books, Change the World for a Fiver, Change the World 9 to 5 and our new Action Stationery range, for a number of companies.

Young Activist Programme

The Young Speaker’s Programme trained Sixth Form students in public speaking skills and an understanding of the role an individual can play in affecting major social and environmental issues and then sent them out to be ambassadors, giving talks to primary school students in their areas.

Change the World at 35,000 ft

We were asked to create a minibook full of special actions for Virgin Atlantic customers, plus a series of short animated films that would appear on all Virgin flights.